A lot of people don’t take naturally to networking and some even have an aversion to it. It is, however, imperative to forge deliberate connections to achieve success in your role.
When the economy is tight and job losses a distinct possibility, you need your networks. These simple steps will help you so take courage and network!
Step one: Decide who should be in your network. Obviously there will be your boss and other senior people but don’t overlook your competitors, others within the organisation and those who seem to be ‘in the know’. Make a list of groups such as the Institute of Directors, Chambers of Commerce and other relevant industry bodies. To build your network you may need to join a service organisation, such as Rotary. Your university friends and associates may be amongst the decision-makers some time, so stay in touch
Step two: Take the plunge and introduce yourself. People are receptive to a personal approach. “I’m new here and I’m getting to know people who…” ”I enjoyed listening to you at…” In January 2009 Harvard Business Review Lego CEO Jergen Vig Knudstorp says the Danes have an expression ‘managing to talk to people at eye level’. This means being able to talk to all people, regardless of their level in the organisation
When you attend a networking group, remember to do your homework about other people attending. Once there, stand tall and confidently introduce yourself. It is easier to break into a small group than it is to a group of just two people. Try to talk to people on their own. They will appreciate it. Have your business cards available and use theirs to remember any relevant information. Follow up with a phone call or email within 48 hours.
Step three: Put yourself in their shoes. Send relevant information you know they might find interesting. Take them out for coffee and ask how things are going for them. Be a good listener. Send notes congratulating them on a new position. Think of networking as a two-way street. You never know when that connection will prove valuable.
