Comments on: What do we mean by influence? http://www.communicationskills.co.nz/2009/11/what-do-we-mean-by-influence/ New Zealand’s communication skills blog Mon, 02 Aug 2010 21:21:07 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Nicole DeFalco http://www.communicationskills.co.nz/2009/11/what-do-we-mean-by-influence/comment-page-1/#comment-40 Nicole DeFalco Wed, 18 Nov 2009 22:10:19 +0000 http://www.communicationskills.co.nz/?p=273#comment-40 Thank you for referencing the post on Saying What You Mean! Sound advice to focus on influence instead of persuasion. In business today, building trusting relationships is the key to long term success. Most persuasion techniques leverage nuances of social psychology to gain short-term compliance. They do not contribute to longer term relationships. --Nicole Thank you for referencing the post on Saying What You Mean! Sound advice to focus on influence instead of persuasion. In business today, building trusting relationships is the key to long term success. Most persuasion techniques leverage nuances of social psychology to gain short-term compliance. They do not contribute to longer term relationships.

–Nicole

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