We know that warm-up is a vital part of preparation for sport. Before a game we need to get the heart pumping, warm the muscles we will need to use and get the body ready to make unusual movements like twisting or jumping.
So too do audiences need to be warmed up to whatever we want to communicate.The audience is always warmed up to something, but unless we are aware of the warm-up process they may not be mentally in the right place. As they arrive, whilte some maybe very keen to listen, others might not want to be there, or expect that the presentation will be too hard for them to understand. To get them warmed up you will need to establish your credentials on the subject fairly early on. You may want to show them that it is easier than they thought to understand this difficult subject.
This concept is closely related to the general idea of audience engagement and here are soem tips on that from TechRepublic.
It is also a bit different: Each time you need to audience to shift what they are thinking about or doing, you need to plan carefully how you will get them make that shift. For example:
- If you want them to buy your suggested solution, make sure you warm them up to the pain of the problem it solves.
- If you need them to give you their views on how some change will work, make sure you explain how it will look in practice and be welcoming of dissent.
Audiences are a little different to sports players because they are really always warmed up to something. Make sure you control where that warm-up is heading. Don’t go off on a tangent or they will warm-up in the wrong direction. In short, don’t jump them, or confuse them!





