Archive for the ‘Speeches’ Category

Audience engagement

Monday, June 7th, 2010
audience-engagement

Coffee with my friend Lesley Moffatt is always stimulating. Last year she recommended this excellent book: Made to Stick by Chip and Dan Heath. I have been suggesting it to anyone who asks about audience engagement. 

Made to Stick

The authors are brothers.  Chip is a Stanford professor who researched and taught what made ideas stick.   Dan worked in the field of educational publishing and thus need to find out what makes great teachers great.  They realised they had both been focused on the same question: Why do some ideas succeed while others fail?

The result of their work is their book ‘Made to Stick’ and the ideas are enormously useful for presenting as well as many other fields. They have a blog at: Heath Brothers

They pin down six key principles of ’stickability’ and every single one is relevant to making your presentation engaging:

  1. Simplicity: We need ideas that are simple but also profound – this is why the Tui ‘Yeah Right’ ads caught on so well.
  2. Unexpectedness: We need to generate interest and curiosity: The Air New Zealand body paint ads are a case in point!
  3. Concreteness:Ideas need to be conveyed in very concrete terms so they mean the same thing to everyone.  The concreteness gives us a hook to hang the ideas on. Years ago I was very thrilled that my son’s general knowledge when I discovered he knew the capitals of nearly all the states in the US.  It was only later I realised that actually he knew all the ones that had good basketball teams, but  none of the others! The concrete fact of basketball enabled him to easily memorise the city names.
  4. Credibility: People must believe the idea. Sticky ideas are credible, but people don’t like lots of facts.  Something that appeals to our idea of common sense seems to work well, even if  it is wrong!  Fears about the risks of vaccination fall into this category.
  5. Emotions: We must get people to care about our ideas.Obama’s presidential nomination speech tapped into an emotional surge of hope with the famous lines: ‘Yes we can!’
  6. Stories: We need to get people to act on our ideas. Stories get us prepared to respond quickly and effectively. Stories are a major source of motivation for people in every walk of life. Stories can do 1-5 above as well as #6!

By the way, if you are on a school board, Lesley Moffatt provides excellent training and consultation for people working on school and other community boards. She has a blog at: Onboard with Lesley Moffatt

Presenting without using PowerPoint

Wednesday, June 2nd, 2010
presenting-without-using-powerpoint

People sometimes ask me if it is possible to present effectively without using slides. Of course the answer is:’Absolutely yes!’ If you want to look at an excellent example of ‘Absolutely yes’ that has interesting content as well, look at the video I have included below. Simon Sinek’s presentation is titled: How Great Leaders Inspire’. As you watch keep in mind that he would have practised this presentation many times before.

I found this link via Ellen Finklestein’s useful PowerPoint Tips blog

Presenting amidst the Twitter

Sunday, May 16th, 2010
presenting-amidst-the-twitter

Audience atwitter?

Recently several people have been talking about the impact of Twitter on presentations.  I haven’t actually experienced it; or perhaps I just haven’t been conscious of it!  Mostly it appears to be used in IT conferences, but it seems to be spreading wider than this. If it is becoming more common, it is worth thinking about how to manage its impact.

If you think of Twitter as being the expression of  extraneous thoughts, related or not to the presentation, to some extent it has just brought to the surface what has always gone on for audiences anyway.

In ’self-help speak’, I wonder if it is useful to think about the challenge  from a position of  either scarcity or abundance?

Using the scarcity response, you would ask people to switch off their mobile phones while you are speaking. That would probably work okay with obedient audiences. I did see one speaker who announced that he would be so riveting we would discover that we wouldn’t be interested in our mobile phones – he wasn’t!  One person I talked to had been part of a negatively twittering audience.  He thought in that situation, the negativity was in danger of becoming a group-think response.  Certainlysuch spreading  criticism  could easily lead a presenter to react from scarcity.

Using abundance could mean deciding that Twitter is a valuable opportunity for dialogue with the audience. You could decide that the people twittering are at least thinking about your content.  You could respond to the tweets using a gatekeeper colleague, rather like the chair of a panel discussion. The colleague could monitor the tweets, looking for  lines of discussion and suggesting some threads for your commentary.  If you had lots of practice and could think quickly, you could even  perhaps manage this dialogue yourself.

 There’s an interesting post on Pistachio: Micro Sharing Macro Results.  Have any of you experienced the Twittering audience?

Public speaking vs.the real thing

Wednesday, May 5th, 2010
public-speaking-vs-the-real-thing

How often do we hear someone saying they are uncomfortable about public speaking?
In reality how often do you talk to the ‘public’ without knowing them?

Presentations or speaking to groups is something most of you do everyday at work. In meetings ,presenting ideas, or more formally giving proposals etc. The people you are talkiing to are not ‘public’ , unless you are a politician and thats another whole new ball game!

You will prbably be known to your audience, if not you will have been introduced.Yet some people call it public speaking.
This is not a toastmasters exercise, most of you will be presenting in work environments where the opportunity to speak is quite different.

Here are some tips for presenting (not public speaking!)

Always put yourself in the shoes of your audience-talk their talk
Know what you want to achieve with your presentation-what do you want your take home message to be? e.g “I’m excited about the changes and understand how they will affect me”.
Use as many live examples as you can
and be real-it is important you come through as authentic and not a clone.

What do we mean by influence?

Wednesday, November 18th, 2009
what-do-we-mean-by-influence

During a recent stint in the library, I noticed that many books with the subject category of ‘influence’ were really more about persuasion.

Thereare important differences  between ‘influence’ and ‘persuasion’:42-16223431

Persuasion is a more direct, short-term  activity and requires a larger emotional component.  Influence is more indirect, longer term and depends more on logic.  Persuasion mainly involves one way communication, whereas influence is often multi-directional.

There is an interesting post and discussion on this  at Saying What You Mean, and a thought-provoking acronym from Brian Ahearn that covers both persuasion and influence:  He says that influence is about

P. E.O.P.L.E.:

Powerful

Everyday

Opportunities to

Persuade, that are

Lasting and

Ethical

Many of us put a great deal of time and effort thinking about persuasion and not nearly enough into influence.  If you are not very articulate, you will  probably find it easier to focus on influencing rather than persuasion.  At least it is a more gradual process that you can plan and execute.

So look for those everyday opportunities and use them to build your influence.

How to improve your presentation skills?

Monday, October 5th, 2009
how-to-improve-your-presentation-skills
Are you better than the average driver?

Are you better than the average driver?

… or any other skill?

Answer?  Deliberate practice.

Take driving as an example.  Recent research shows that most drivers believe they are better drivers than the average!  Well of course!  We have so much experience.

Yes.  We do,  but how much driving ‘practice’ do we put in?  If we were going to deliberately practise, we would:

  • Raise our  awareness of HOW we are driving – maybe focusing our attention on one particular aspect of the skill until we perfected it, then move on to another.
  • We would also really listen to and possibly even act on driving advice!!

Hmm…! How many of us could do that?  I certainly remember putting a stop to my four year old son’s habit of giving  me driving advice from his car seat!

  • We would do even better if we sought regular feedback on our driving from a good instructor and then put the advice into action?  Think of the lives that might be saved!

An interesting article in Fortune Magazine shows that across a huge range of fields, the top people are the ones who devote the most time to deliberate practice.  The rule of thumb holds that experts need ten years of very intensive practice to be extremely successful in their chosen field.

On a recent long flight back from the UK to New Zealand, I watched a fascinating series of BBC programmes on child musical prodigies.  The programme speculated on which ones would make it to greatness as adults.  Once you are up there in prodigy- land, the long-run greats are the ones who have maintained intensive practice for at least ten years. Mozart was practising three hours a day by the time he was three years old.  By six, he had clocked up 3,500 hours practice – apparently over three times more than anyone else his age!

I am not sure how they know that, but back to us normal mortals and our presentation skills:  Whilst we may have plenty of presentation ‘experience’, how many of us use deliberate practice?  Do we take the time to reflect on a particularly demanding piece of presenting, seek feedback on our effectiveness and then work on the suggested changes?

So to become a good presenter:

  1. Work out what aspect you need to focus on.  Each time you present, concentrate on getting that aspect right.  Keep going until the required behaviour becomes a habit, then get to work on the next bit.
  2. Get feedback from a reliable observer and act on the feedback.
  3. Watch what other presenters do and see if you can learn from them – good or bad.  But then make sure you practise what you have learnt.
  4. International Toastmasters is a great way to get practice and to obtain supportive, constructive feedback.

Now while you are about it, about that right hand turn you just made….!

Getting rid of ‘um’, ‘basically’ and any other fillers

Tuesday, July 14th, 2009
getting-rid-of-um-basically-and-any-other-fillers

Ever wondered how to get rid of the habit of fillers? They clutter up your communication and demonstrate all too noticeably just how nervous you are feeling.

While people often comment negatively on presenters who use too many fillers, we use them in lots of other situations and they generally have a negative impact.Fillers sometimes serve a useful function in casual speech, but in more formal communication they are a dead giveaway of nervousness.

To eradicate your fillers, you have to know to acknowledge that you are a filler sinner. A presentation is a good opportunity to work on the problem because it involves a finite time during which you can focus on them. The next time you present, get a brave person to count the number of fillers and let you know the total. Next time, aim to reduce the number, get the countback and repeat the dose until you are reformed!

Ellen Finklestein’s excellent PowerPoint newsletter had a good tip last week that got me thinking about this common problem. She suggest you tape your prepared speech, then go through and mark every filler on your notes. Then re-tape, cutting as many out as you can. Keep doing this until you have removed them all.

Once you have achieved filler awareness, a positive cure is to simply take a breath each time you feel a filler coming on. The technique turns the negative of a filler into valuable pause. Most presenters can enhance their communication by increasing the number and length of their pauses. So at the very least you will gain a more dramatic effect.

Good luck with this. It really pays to …um work.. on this problem, because basically it like matters?

Facing your fears and doing it anyway

Wednesday, May 20th, 2009
facing-your-fears-and-doing-it-anyway

Many of us are terrified of speaking out when we know we should or we have real fears of facing a difficult boss or we are scared of spiders and other creepy crawlies.  We all face fears of different things at different times and we must face those fears to be successful.

As Winston Churchill said: ‘Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen”

I have been Googling courage and reading stories about courage lately, including the wonderful book by Susan Jeffers: ‘Feel the Fear and Do It Anyway’ as I am about to embark on what for me will be a ‘face your fears’ experience. I am part of the crew of ‘Soulmate’. We leave at the end of May to sail to Tonga for 2 months. The yacht is certainly seaworthy and the captain (my husband) competent, but  it will be the first time I have been so far off shore and for so long.

Friends say things like “Do you get sea sick?” The answer is yes. “Are you scared” The answer is yes. “Well why do it?”  Now that answer is more complicated.

How many of us do our daily job mostly quite comfortably?  Yet we all know that when we step outside the comfort zone and face a challenge, it is such an adrenalin rush it can keep us buzzing for a long time. As a result we grow.

So I am off to Tonga. I’m sure there will be moments that I will wonder what on earth I’m doing this for.  I will keep in mind however, as Ambrose Redmoon said: “Courage is not the absence of fear, but rather the judgment that something else is more important than fear”

I’m looking forward to being back.